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About Course
Learn the foundations of digital marketing, including SEO, content marketing, social media, and analytics, to build a strong online presence and attract customers.
What Will You Learn?
- Understand the basics of SEO and keyword research
- Create content that engages audiences
- Learn email marketing and campaign strategies
- Use analytics to measure performance and optimize campaigns
Course Content
Module One
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Getting Started
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Objectives
Module Two
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SWOT Analysis in Marketing
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Strength
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Weaknesses
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Opportunities
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Threats
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Case Study
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Review Questions
Module Three
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Marketing Research
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Consume All Media
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Find the Right Price
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Product Development and Improvement
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Identify Your Target Audience
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Case Study
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Review Questions
Module Four
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Real Time Marketing
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Dynamic Content
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Engagement Builds Followers
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Constant Readiness
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The Time, the Place, the Media
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Case Study
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Review Questions
Module Five
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Brand Management
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Every Interaction Counts
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Consistent Through all Media
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Unique Qualities
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Needs to be Actively Managed
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Case Study
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Review Questions
Module Six
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Social Media (I)
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You Are Building a Community
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A Personal Touch
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Brand Champions
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Make it Easy to Share
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Case Study
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Review Questions
Module Seven
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Social Media (II)
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Content is King
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Blog and Interact
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Webinars
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Constant Monitoring
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Case Study
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Review Questions
Module Eight
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SEO Basics
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Relevant and Original Content
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Keywords
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Value Proposition
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Linking
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Case Study
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Review Questions
Module Nine
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Website Characteristics
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SEO Optimization
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Landing Page
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Analytics
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Mobile and Tablet Friendly
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Case Study
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Review Questions
Module Ten
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Capturing Leads
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Lead Management and Generation
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Give Something Away
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Quality vs. Quantity
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Capture Repeat Customers
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Case Study
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Review Questions
Module Eleven
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Campaign Characteristics
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Tailored for Your Audience
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Use Powerful Words
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The 4 W’s of a Campaign
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Monitor and Tweak
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Case Study
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Review Questions
Module Twelve
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Wrapping Up
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Words from the Wise
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