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About Course
Learn practical techniques to identify, qualify, and convert leads into customers using modern digital and traditional strategies.
What Will You Learn?
- Identify potential customers and market opportunities
- Use digital tools for lead generation (LinkedIn, email campaigns)
- Qualify leads using sales funnels and scoring systems
- Convert leads into paying customers
Course Content
Module One
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Getting Started
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Objectives
Module Two
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Prospecting
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Make It a Priority
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Identify Your Ideal Prospect
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Choose Prospecting Method
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Make It a Habit
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Practical Illustration
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Review Questions
Module Three
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Traditional Marketing Methods
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Cold Calling
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Direct Mail
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Trade Shows
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Networking
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Practical Illustration
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Review Questions
Module Four
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New Marketing Methods
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Social Networking
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Search Engine Marketing
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Email Marketing
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Display Advertising (Methods)
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Practical Illustration
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Review Questions
Module Five
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Generating New Leads
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Become a Brand
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Webinars
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Blogs
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Engaging Video
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Practical Illustration
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Review Questions
Module Six
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Avoid Common Lead Generation Mistakes
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Limiting Channels
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Failure to Provide Value
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Failure to Connect
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Failure to Try
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Practical Illustration
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Review Questions
Module Seven
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Educate Prospects
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Content Creation (Types)
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Stand Out from the Competition
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Fill Customer Needs
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Always Deliver on Promises
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Practical Illustration
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Review Questions
Module Eight
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The Pipeline
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Contact
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Meet
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Propose
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Close
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Practical Illustration
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Review Questions
Module Nine
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Follow up Communication
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Know Your Leads
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Move Quickly
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Know How to Respond
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Set Future Meetings
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Practical Illustration
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Review Questions
Module Ten
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Track Activity
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Use the Appropriate Tools
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Assess Your Advertising Sources
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Record Information about Leads
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Assess ROI
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Practical Illustration
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Review Questions
Module Eleven
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Create Customers
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Develop Relationships
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Show Genuine Interest
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Be Professional
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Show Reliability and Integrity
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Practical Illustration
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Review Questions
Module Twelve
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Wrapping Up
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Words from the Wise
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